Enkahnz: I see a lot of people searching for that.
I get a lot of questions for it.
So what do I want to do is I want to go through what exactly is a Click Funnel.
So if we take a look at what, what is a sales funnel?
A funnel is a sales process where you attract people with marketing to a series of pages that walk them through the process to buy your product or service from awareness to interest to decision to taking action.(Enkahnz)
So a funnel is a sales process.
A click funnel is the software that runs in the background to create that sales process from your landing page to your offer page, to your order page, and then the subsequent pages in the followup marketing.
But ClickFunnels is actually designed and built and invented by Russell Brunson and his team at ClickFunnels.
Click Funnels is a software that's about three and a half years old and it's really taken over how we design the process of selling online.
So what we've had in the past is websites that were built like brochures.
Brochure websites are where you go and there's a lot of different things for people to click on and get more information.
But what do we really want to do as business owners?
We want to provide solutions to people's problems.
And in today's day and age, people want to get their information quickly and decide whether it's worth it to shell out the money to buy that solution to their problem.
And that's what a sales funnel does so effectively.
What we as online marketers have done for years is try to cobble together sals pages by using a lot of different programmers and coders and different softwares like email follow up and trackers and things like that.
Russell had his company and his designers put all of that into one software package, so let's actually take a look at the software.
The sales funnel process.
So first you have a landing page.
The main goal of the landing page is just to collect some information so you can follow up with a prospect because you now have identified them as having some sort of problem that they need a solution for.
Then once we do that, we take them to the next page.
Which is the offer page.
The offer page is where we identify this person has a problem, you have the solution.
We explain to them why our solution is the best solution.
Show that other people bought our solution and liked it.
Then give people one thing to do.
Either buy it or leave the webpage.(Enkahnz)
Then once they click buy now, then we take them to an order page.
The only function of the order page is to get credit card information.
No selling.
The selling is done.
All we need to do is collect the credit card information and then what we can do to make your sales more effective is offer another product that's similar to the product they just purchased for what we call a order bump.
So in other words, without leaving the order page, they can actually select another product to purchase from me.
That increases the value of that customer in the sales process that didn't exist in any other software and that's something that click funnels has designed into it automatically.
So people put in their credit card one time and then they can get the product that they wanted.
Then you can actually have them add a similar product that would benefit them from the product that just they just purchased from you.
Then once you have that, and what we've discovered with the order bump is about 20 to 30% of the people actually take that add on product.
And once they go through that process, whether they add the bump or not and they click buy now.
Then instead of checking them out, what we can do is we can actually take them to another product to upsell them.
So again, we're trying to generate as much money as possible and to take people through a process to solve their problem with the product or service that you have.
Now what happens if they don't take the upsell?
Did they say... "No, I don't want it."
Do we just say thank you very much?
No.
What we do is for the 30% of people that take the up sell, that's great, but then they're set in 65 to 70% of the people that don't.
Well then what we can do instead of sending them to the thank you page is send them to a down sell page.
So in other words, instead of buying our $997 service, we can actually say, well, we have a beginner program and for $97 you might want to start a little bit slower.
And what we've discovered is anywhere from 15 to 25% of people will actually take the down sell if they didn't take the ups off.
But remember they've already purchased the main product and many buy the order bump.
So once they go to the down sell page, if they take that, then they can go to the thank you page.
Now here's the genius of the whole thing.(Enkahnz)
Instead of having multiple different pieces of software, what Russell and his team did was put all the pieces together.
Once you collect their information, let's say somebody comes to a landing page and goes to the offer page but doesn't buy.
That happens about 90% of the time for any product or service.
What we can then do with our system, because does is it puts all these people into an email Smartlist.
An Email Smartlist is not just an email database like you would have with a lot of other email providers, but a smart list.
So now if somebody didn't purchase from us.
We can actually send them to a another list and send them an email sequence one, two, three or four to encourage them to buy.
Now people are going through a sales process.
If they don't buy, well then, we can send them to another series of emails, whether it's the same product and explaining it a different way.
Or maybe you want to offer a similar product that might be your affiliate product that would solve the problem.
Or if somebody actually purchased off the first email, the Smartlist will actually remove them from the database and they won't get the sequence, the follow up sequence.(Enkahnz)
I get a lot of questions for it.
So what do I want to do is I want to go through what exactly is a Click Funnel.
So if we take a look at what, what is a sales funnel?
A funnel is a sales process where you attract people with marketing to a series of pages that walk them through the process to buy your product or service from awareness to interest to decision to taking action.(Enkahnz)
So a funnel is a sales process.
A click funnel is the software that runs in the background to create that sales process from your landing page to your offer page, to your order page, and then the subsequent pages in the followup marketing.
But ClickFunnels is actually designed and built and invented by Russell Brunson and his team at ClickFunnels.
Click Funnels is a software that's about three and a half years old and it's really taken over how we design the process of selling online.
So what we've had in the past is websites that were built like brochures.
Brochure websites are where you go and there's a lot of different things for people to click on and get more information.
But what do we really want to do as business owners?
We want to provide solutions to people's problems.
And in today's day and age, people want to get their information quickly and decide whether it's worth it to shell out the money to buy that solution to their problem.
And that's what a sales funnel does so effectively.
What we as online marketers have done for years is try to cobble together sals pages by using a lot of different programmers and coders and different softwares like email follow up and trackers and things like that.
Russell had his company and his designers put all of that into one software package, so let's actually take a look at the software.
The sales funnel process.
So first you have a landing page.
The main goal of the landing page is just to collect some information so you can follow up with a prospect because you now have identified them as having some sort of problem that they need a solution for.
Then once we do that, we take them to the next page.
Which is the offer page.
The offer page is where we identify this person has a problem, you have the solution.
We explain to them why our solution is the best solution.
Show that other people bought our solution and liked it.
Then give people one thing to do.
Either buy it or leave the webpage.(Enkahnz)
Then once they click buy now, then we take them to an order page.
The only function of the order page is to get credit card information.
No selling.
The selling is done.
All we need to do is collect the credit card information and then what we can do to make your sales more effective is offer another product that's similar to the product they just purchased for what we call a order bump.
So in other words, without leaving the order page, they can actually select another product to purchase from me.
That increases the value of that customer in the sales process that didn't exist in any other software and that's something that click funnels has designed into it automatically.
So people put in their credit card one time and then they can get the product that they wanted.
Then you can actually have them add a similar product that would benefit them from the product that just they just purchased from you.
Then once you have that, and what we've discovered with the order bump is about 20 to 30% of the people actually take that add on product.
And once they go through that process, whether they add the bump or not and they click buy now.
Then instead of checking them out, what we can do is we can actually take them to another product to upsell them.
So again, we're trying to generate as much money as possible and to take people through a process to solve their problem with the product or service that you have.
Now what happens if they don't take the upsell?
Did they say... "No, I don't want it."
Do we just say thank you very much?
No.
What we do is for the 30% of people that take the up sell, that's great, but then they're set in 65 to 70% of the people that don't.
Well then what we can do instead of sending them to the thank you page is send them to a down sell page.
So in other words, instead of buying our $997 service, we can actually say, well, we have a beginner program and for $97 you might want to start a little bit slower.
And what we've discovered is anywhere from 15 to 25% of people will actually take the down sell if they didn't take the ups off.
But remember they've already purchased the main product and many buy the order bump.
So once they go to the down sell page, if they take that, then they can go to the thank you page.
Now here's the genius of the whole thing.(Enkahnz)
Instead of having multiple different pieces of software, what Russell and his team did was put all the pieces together.
Once you collect their information, let's say somebody comes to a landing page and goes to the offer page but doesn't buy.
That happens about 90% of the time for any product or service.
What we can then do with our system, because does is it puts all these people into an email Smartlist.
An Email Smartlist is not just an email database like you would have with a lot of other email providers, but a smart list.
So now if somebody didn't purchase from us.
We can actually send them to a another list and send them an email sequence one, two, three or four to encourage them to buy.
Now people are going through a sales process.
If they don't buy, well then, we can send them to another series of emails, whether it's the same product and explaining it a different way.
Or maybe you want to offer a similar product that might be your affiliate product that would solve the problem.
Or if somebody actually purchased off the first email, the Smartlist will actually remove them from the database and they won't get the sequence, the follow up sequence.(Enkahnz)
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