Enkahnz Shared: What Is Forex and How To Get Better at Forex Trading

Enkahnz: There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded. Currencies have a huge role not only in individual economies, but in how the world economy trends in a given way. The Forex market offers an opportunity for individuals to trade currencies and take advantage of varying exchange rates.(Enkahnz)

Forex Trading

It is very tempting to get straight into the process of trading Forex. People want to make money and they believe that it can be done in a very easy way, so many computer programs are advertised as being the key to making a lot of money in the Forex market. There is no software that guarantees you making a lot of money, fast. Instead, make sure that you learn trading Forex and understand the markets by taking an educational course, or be mentored by someone experienced, and trade a demo account until you see yourself become profitable. Once you have developed the confidence in your trading strategy, learn, start trading real money. But remember be patience and disciplined because real money trading is totally different than Demo trading and much harder psychologically.(Enkahnz)

No Central Marketplace

Why is Forex unique when compared to other markets? Because there is no central marketplace. So long as there is a market open in some part of the world, Forex is tradable. Moreover, trades take place between individuals or entities, which means that no central marketplace is required to make a Forex trade happen.

Say you have bought a certain amount of American dollars. Now you want to trade them for Euros. The only way such a trade will happen is when you get a reasonable offer for your Dollars from someone who has Euros. Then you will exchange the currency and the trade will be complete. Such a process is typically done through computers, which is why the market is open 24 hours a day, five days of the week.(Enkahnz)

Getting Better at Forex Trading

If you are committed to making money in the Forex market, you will want to use every advantage that is available to you. The best way to improve your Forex trading is by to be mentored by a professional trader. This will cut the roads and give you a shortcut to your success. Mentoring allows the professional trader to guide your through everything and ensures your success in the shortest time possible.

Another way to make money is by subscribing to a copy trading service. You may be wondering how such a service works. It is rather simple. You will get an account with a reputable Forex broker. Once you fund your account, the trades are done on your behalf through a copy trading service or signals from an experienced Forex trader, ensuring that you always maximize the potential of the market.(Enkahnz)

Enkahnz Shared: How to Optimise Your Small Business Sales Funnels

Enkahnz: Small business owners in the UK often fear losing money investing in traffic generation, and don't have the skill to master free traffic. They don't have time to generate leads, as they are too busy running their business. If you are one of them, find out how you can get customers on demand and improve your conversion rates online.(Enkahnz)

Know Your Clients and Prospects
Targeting the right people with your offers is the most important thing you need to get right if you would like to succeed in digital marketing. It is not about shooting in the dark; you will need to find people with a specific problem you can solve who are the most likely to buy from you. If you are just starting up, you can visit blogs, forums, and Facebook groups to find out more about people who are looking for services similar to what you have to offer.

Measure Everything
It is also crucial that you put a system in place that allows you to measure everything. From full social media management that will allow you to see which of your posts are doing well on different platforms to marketing engagement measurements, there are plenty of things you will want to know exactly. How many followers and subscribers you have is just a number; people coming back and checking out your offers is what really matters.(Enkahnz)

Know Your Limitations
As a business owner, you might not be good at everything. You can be the best plumber or financial advisor in your region, but setting up a Facebook ad or creating content and posting it might be beyond you. This is why you might want to talk to a sales funnel professional to It is crucial that you create a list of your strengths and weaknesses when it comes to creating engaging content for your sales funnels. You might be good at talking people, but not a master at copywriting. Build on your strengths and address your development areas.(Enkahnz)

Start Small
Whether you are starting a free sales funnel development or invest money in generating traffic, you should start small, so you can test the different versions of your ads and messages. You have to find the right trigger words that your audience will react to, or you will end up losing your patience or your marketing budget. Creating AB testing is a good way to find the winning combination of headlines, images, and call-to-actions.

When it comes to creating your first sales funnel, you will need to get to know your market, speak their language, create a compelling offer, and find your unique selling proposition. Measure everything, and you can turn business intelligence into effective sales funnels.(Enkahnz)

Enkahnz Shared: Why Digital Marketing Is a Must for Your Gold Coast Business

Enkahnz: Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers. Another study showed that 30% of small businesses with a web presence generated more than 25% of their revenue online. As a Gold Coast business owner, your topmost priorities are to get more customers, grow your business, expand your reach, and ultimately, make a profit. If done right, digital marketing gives you the opportunity to achieve all four goals with one fell swoop.(Enkahnz) Nowadays, everyone is either buying or researching a product via the internet. According to Statista, in 2014, about 1.32 billion people purchased goods and services online. This number is expected to nearly double in 2021. So, as a business owner, if you're not marketing your goods and services online, you are missing out on a truckload of profit.

SEO - an integral part of digital marketing and business growth

Whenever you hear the term 'digital marketing' being bandied about in a conversation or article, the acronym 'SEO' is not far behind. This is because the two terms are closely interrelated, you literally can't have one without the other. SEO is undoubtedly one of the biggest forms of digital marketing. In fact, a digital marketing strategy that lacks SEO might not yield the desired results.(Enkahnz)

What exactly is SEO?

Let's say Bill, a regular guy with a 9-to-5 job, is in need of an electrician. Do you think he's going to stroll around his neighbourhood after a hectic day at work looking for one? Definitely not in this day and age! He is going to pick up his smartphone and search online for electricians in his area via a search engine (Google, Baidu, Bing, or Yahoo). According to Search Engine Journal, 93% of online experiences begin with a search engine and 47% of people click on one of the first three listings. Another researcher says that 92% of these online searchers will pick businesses listed on the first page of local search results. These statistics don't lie. In his search for electricians, Bill would very likely not go past the first page of his search results on Google. What this means is that if you want to succeed in the competitive world of business, you must: A. Get your website onto the first page of search engines, and B. If possible, rank as high as one of the first three listings. And the opportunity to do just that is what Search Engine Optimization (SEO) offers you. As the name implies, SEO is the process of optimizing your website to rank high on organic listings of search engines, especially Google. For your site to rank well on Google, its content must be relevant and you must have an established and trustworthy reputation.(Enkahnz)

Your content must contain important keywords that customers search for. It must be written in a manner that engages and captivates prospective clients. For your SEO to yield desired results, quality content must also be backed up with quality backlinks. Link building is as important as dishing out engaging content. Having other websites linking back to yours portrays you as a credible source of information and adds a distinct touch of authenticity to your content. Online searchers get the impression that you are truly knowledgeable about the industry and can solve their problems.

Local SEO could turn your Gold Coast business around

Building your online presence worldwide through SEO is great, but as a local business in the Gold Coast, chances are your target audience are the happy people residing in your locality. In this case, local, rather than organic SEO, is a better online marketing tool. Local SEO is simply SEO at a local scale. You optimize your website to rank high for local searches on Google. To achieve this, your content must include local keywords that are designed to pull in a large number of customers residing in Gold Coast. Your location and address details must be a key part of your content and website optimization. Our case study, Bill, searched online for a local electrician and Hubspot says he is just one out of an amazing 46% of Google users searching for a local business to meet their needs. What's more, 72% of these users end up either calling or physically visiting these businesses based on the information they got online. When it comes to local SEO, listing your business locally on Google My Business also plays a major role. It makes it very easy for people to find you and get the location of your business. In fact, a recent study showed that 86% of people look up the location of a business on Google Maps. Additionally, reviews from happy customers displayed either on your website or on Google Maps also help in attracting new customers and increasing sales.(Enkahnz)

Enkahnz Shared: Is There Anyone That Uses Sales Funnels to Drive Traffic to Your Business

Enkahnz: I see a lot of people searching for that.
I get a lot of questions for it.
So what do I want to do is I want to go through what exactly is a Click Funnel.

So if we take a look at what, what is a sales funnel?
A funnel is a sales process where you attract people with marketing to a series of pages that walk them through the process to buy your product or service from awareness to interest to decision to taking action.(Enkahnz)

So a funnel is a sales process.
A click funnel is the software that runs in the background to create that sales process from your landing page to your offer page, to your order page, and then the subsequent pages in the followup marketing.
But ClickFunnels is actually designed and built and invented by Russell Brunson and his team at ClickFunnels.

Click Funnels is a software that's about three and a half years old and it's really taken over how we design the process of selling online.
So what we've had in the past is websites that were built like brochures.
Brochure websites are where you go and there's a lot of different things for people to click on and get more information.
But what do we really want to do as business owners?
We want to provide solutions to people's problems.
And in today's day and age, people want to get their information quickly and decide whether it's worth it to shell out the money to buy that solution to their problem.
And that's what a sales funnel does so effectively.
What we as online marketers have done for years is try to cobble together sals pages by using a lot of different programmers and coders and different softwares like email follow up and trackers and things like that.

Russell had his company and his designers put all of that into one software package, so let's actually take a look at the software.

The sales funnel process.
So first you have a landing page.
The main goal of the landing page is just to collect some information so you can follow up with a prospect because you now have identified them as having some sort of problem that they need a solution for.
Then once we do that, we take them to the next page.

Which is the offer page.
The offer page is where we identify this person has a problem, you have the solution.
We explain to them why our solution is the best solution.
Show that other people bought our solution and liked it.
Then give people one thing to do.
Either buy it or leave the webpage.(Enkahnz)

Then once they click buy now, then we take them to an order page.
The only function of the order page is to get credit card information.
No selling.
The selling is done.
All we need to do is collect the credit card information and then what we can do to make your sales more effective is offer another product that's similar to the product they just purchased for what we call a order bump.
So in other words, without leaving the order page, they can actually select another product to purchase from me.
That increases the value of that customer in the sales process that didn't exist in any other software and that's something that click funnels has designed into it automatically.
So people put in their credit card one time and then they can get the product that they wanted.
Then you can actually have them add a similar product that would benefit them from the product that just they just purchased from you.
Then once you have that, and what we've discovered with the order bump is about 20 to 30% of the people actually take that add on product.

And once they go through that process, whether they add the bump or not and they click buy now.
Then instead of checking them out, what we can do is we can actually take them to another product to upsell them.
So again, we're trying to generate as much money as possible and to take people through a process to solve their problem with the product or service that you have.
Now what happens if they don't take the upsell?
Did they say... "No, I don't want it."
Do we just say thank you very much?
No.
What we do is for the 30% of people that take the up sell, that's great, but then they're set in 65 to 70% of the people that don't.

Well then what we can do instead of sending them to the thank you page is send them to a down sell page.

So in other words, instead of buying our $997 service, we can actually say, well, we have a beginner program and for $97 you might want to start a little bit slower.
And what we've discovered is anywhere from 15 to 25% of people will actually take the down sell if they didn't take the ups off.
But remember they've already purchased the main product and many buy the order bump.
So once they go to the down sell page, if they take that, then they can go to the thank you page.

Now here's the genius of the whole thing.(Enkahnz)
Instead of having multiple different pieces of software, what Russell and his team did was put all the pieces together.

Once you collect their information, let's say somebody comes to a landing page and goes to the offer page but doesn't buy.
That happens about 90% of the time for any product or service.

What we can then do with our system, because does is it puts all these people into an email Smartlist.
An Email Smartlist is not just an email database like you would have with a lot of other email providers, but a smart list.
So now if somebody didn't purchase from us.
We can actually send them to a another list and send them an email sequence one, two, three or four to encourage them to buy.
Now people are going through a sales process.
If they don't buy, well then, we can send them to another series of emails, whether it's the same product and explaining it a different way.
Or maybe you want to offer a similar product that might be your affiliate product that would solve the problem.
Or if somebody actually purchased off the first email, the Smartlist will actually remove them from the database and they won't get the sequence, the follow up sequence.(Enkahnz)

Enkahnz Shared: Social Media Marketing

Enkahnz: Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc(Enkahnz)

Below are some of the most important websites

Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.(Enkahnz)
LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.(Enkahnz)
YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions.
Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited.
Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word "weblog" and publishes content which is useful, practical and engaging.
WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.(Enkahnz)

Enkahnz Shared: How Do You Market To Millennials?

Enkahnz: Trends come and go in marketing, and it's not always easy to connect with your target audience unless you really understand what motivates them.

Who Are Millennials?

Generation Y, also commonly referred to as Millennials, are people born roughly between 1982 and the mid-1990s, reaching the age of 18 between 2000 and 2008. There are about 75 million of them, equal or slightly higher than the number of baby boomers (those born between 1946 and 1964).(Enkahnz)

Technology

Millennials are typically tech-savvier than previous generations, though not as adept as Gen Z, their younger counterparts. They are the last generation to grow up as non-natives to technology such as the internet and smartphones - as compared with Gen Z, who can't imagine a world without them.

Marketing

Millennials have been raised with TV and internet marketing, so they are going to be more skeptical of what they see and will not usually respond to many of the traditional marketing and sales pitches.

Lifestyle

Millennials are much more racially and ethnically diverse than previous generations, though that can lead to some opinionated pushback and bias compared with Gen Z, who are generally not as prejudiced and want everyone to get along.(Enkahnz)

Millennials enjoy TV, including cable, satellite radio, the internet, e-zines, and some social media, usually Facebook and Twitter. They have a less material possessions accumulated and many are not married and have no children. This trend is most likely because of going to college and then having the burden of paying back a large amount of student loans.

It has been tough economically for Millennials who came of age in the middle of the huge recession of 2008. This made them cautious about getting into debt. If they do want to buy something, they will comparison shop and demand good value.(Enkahnz)

Employment, and Accumulated Wealth

As a result of the economic downturn just at the point where they were coming of age or graduating from college, Millennials have found it hard to enter the workplace. Some still live with their parents out of economic necessity or just plain comfort. They don't have nearly the amount of spending power that boomers do.(Enkahnz)

Enkahnz Shared: The Impact Of COVID-19 On Search Trends And SEO

Enkahnz: For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google.(Enkahnz)

With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020.

One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to 'coronavirus'. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Centre for Disease Control, and many other local government bodies.(Enkahnz)

Google has also started displaying an 'SOS Alert' panel to indicate a state of emergency across the globe. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among the users. Another interesting SERP feature is when a user searches for something related to 'coronavirus' the safety tips that need to be followed during this crisis is displayed on Google. These tips showcase a video that instructs the searchers on how to wash hands properly or how to sanitise them along with other tips taken from the WHO website.

Additionally, an 'Affected Area' panel is also displayed, which shows the areas that have been affected by this pandemic on a world map. One can easily see on this map how the pandemic is spreading across the world and its density in different regions of the globe.

Moreover, before other organic results related to the search are displayed, Google also shows a 'symptoms' panel where one can quickly check out the common symptoms of COVID-19. This list of symptoms is also pulled from the WHO website.(Enkahnz)

How Will Coronavirus Affect The Trends Long-Term?

COVID-19 is being termed as one of the biggest trends in Google's search history. People are not only searching for information related to coronavirus, but national leaders such as Narendra Modi and Donald Trump are also looking at the information related to the stock market.

Long-tail keywords have also started gaining much importance. For instance, Pandemic vs epidemic, are there any test centres in my area, best movies/series to watch in quarantine, is there any shop open, and much more like that!

Such types of searches can put the marketers under a lot of pressure as one needs to be careful and thoughtful while finding the correct target keyword and creating a proper and effective strategy.

It is also possible that search queries related to COVID-19 would continue for a long time along with combination searches such as future banking, how will travelling reopens, future of schools post COVID-19, and much more like that!

How Should Businesses and SEOs Respond at this time?

As the number of people working from home has increased more than ever, a daily commute to work is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it is creating content for a sanitiser and mask brand or an SEO marketing plan for a global media agency, here is enough time to plan and develop digital marketing strategies.

According to various experts, businesses and websites should stay ahead of the curve and apply different ideas and techniques to keep the website updated as well as optimised.

Since the level of competition after this pandemic is expected to rise, it is the right time for businesses to partner with best digital marketing agencies in India such as Arm Worldwide to be prepared with their digital marketing strategies in order to rank business websites higher than the competitors.(Enkahnz)

Enkahnz Shared: The Impact Of COVID-19 On Search Trends And SEO

Enkahnz: For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google.(Enkahnz)

With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020.

One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to 'coronavirus'. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Centre for Disease Control, and many other local government bodies.(Enkahnz)

Google has also started displaying an 'SOS Alert' panel to indicate a state of emergency across the globe. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among the users. Another interesting SERP feature is when a user searches for something related to 'coronavirus' the safety tips that need to be followed during this crisis is displayed on Google. These tips showcase a video that instructs the searchers on how to wash hands properly or how to sanitise them along with other tips taken from the WHO website.

Additionally, an 'Affected Area' panel is also displayed, which shows the areas that have been affected by this pandemic on a world map. One can easily see on this map how the pandemic is spreading across the world and its density in different regions of the globe.

Moreover, before other organic results related to the search are displayed, Google also shows a 'symptoms' panel where one can quickly check out the common symptoms of COVID-19. This list of symptoms is also pulled from the WHO website.

How Will Coronavirus Affect The Trends Long-Term?

COVID-19 is being termed as one of the biggest trends in Google's search history. People are not only searching for information related to coronavirus, but national leaders such as Narendra Modi and Donald Trump are also looking at the information related to the stock market.(Enkahnz)

Long-tail keywords have also started gaining much importance. For instance, Pandemic vs epidemic, are there any test centres in my area, best movies/series to watch in quarantine, is there any shop open, and much more like that!

Such types of searches can put the marketers under a lot of pressure as one needs to be careful and thoughtful while finding the correct target keyword and creating a proper and effective strategy.

It is also possible that search queries related to COVID-19 would continue for a long time along with combination searches such as future banking, how will travelling reopens, future of schools post COVID-19, and much more like that!

How Should Businesses and SEOs Respond at this time?

As the number of people working from home has increased more than ever, a daily commute to work is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it is creating content for a sanitiser and mask brand or an SEO marketing plan for a global media agency, here is enough time to plan and develop digital marketing strategies.

According to various experts, businesses and websites should stay ahead of the curve and apply different ideas and techniques to keep the website updated as well as optimised.(Enkahnz)

Enkahnz Shared: Why Lower Your Car?

Enkahnz: Have you seen some cars driving around that look lower than stock? They may have had a suspension lowering kit installed.

Why would someone want to lower their car? There are a couple of reasons. The first is that it might make the car handle better, and the second is that some people believe that it makes the car look better.(Enkahnz)

Let's take a closer look at the first reason, better handling. To understand a little be about handling it is important to grasp the concept of "center of gravity". Imagine that you could suspend a car by a cable attached to the top of the roof. You want to place the end that attaches to the roof at some point so that when suspended the car is level. That is, it does not tip to the front or rear, or to the left or right. Now imagine that there is a line from the roof straight through to the bottom of the car.

Now let's image that we turn the car on its side, and suspend it again with a cable attached to some place on one of the doors. Again we move the cable around until the car is level on its side. That is it does not tip towards the front or rear, and does not tip to the roof or floor. Again pretend that there is a line through the car that comes out the opposite door.(Enkahnz)

The last step is to picture where the two lines, from the roof through the floor, and the line through the doors. Where the two lines intersect is the "center of gravity". This is the point where the mass of the car is balanced in all directions.

OK, after that long explanation, let's see why the center of gravity or CG point is important. If you could lower the center of gravity on a car you would find that the car is steadier and you have a smoother ride. The car would also tend to roll less when you went around a curve. In one respect it is less "tippy."(Enkahnz)

Let's imagine one more time. Picture a stack of books. The more books you pile on, the more apt the entire stack is to fall over. This can be compared to a car's roll. The lower the center of gravity is like a shorter stack of books, which has fewer tendencies to tip over.

If you take a look at race cars, they are low to the ground for several reasons, chief among them being lowering the center of gravity, improves the cornering ability.

A suspension lowering kit then lowers your center of gravity, which can improve handling. It also makes the car look lower and resemble a race car instead of a stock car.

However, like other car modifications, too much of what seemed a good think can cause problems. You really don't want to lower a stock car more than an inch or inch and a half. If you do, the body can contact the tires and lead to other problems.(Enkahnz)

Enkahnz Shared: The Two Options To Get Started With Radio Controlled Car Action

Enkahnz: One of the more thrilling and durable hobbies in which one can partake in his radio control car action. For people who enjoy speed, competition, or just have a passion for cars and having fun, RC car action is a great activity to consider. Now to get started in RC car action. Local hobby store and look for gas powered or not grow radio controlled cars. You will find a myriad of options from which to choose in all price ranges.(Enkahnz)

You can either purchase ready to run, or RTR car, radio controlled cars that are pre-built and can be raced right out of the box. For the more hands-on hobbyists, RC car action comes in do-it-yourself kits which allow you to build your own gas powered or Nitro kart. Some cars can get up into the $500 range for the high-end models. Some of the top radio controlled cars can top 70 mph. Can you just imagine racing her car at that speed? If thrilling just thinking about it.(Enkahnz)

Just like a real automobile, RC cars require a certain amount of ongoing maintenance. For example, you'll need to fill up the car with gas or replace the batteries in the controller. Might even have to replace the tires every so often. Every time you take your car out to race, or just play with. You want to make sure you do preventative maintenance on the car so that it will not deteriorate over time.

When building a remote-controlled car from a do-it-yourself kit. You will find that it could be both fun and educational. As you build your car, you begin to see how the different components fit and work together as a unit. If something should go wrong with the car, you will be more likely to be able to fix the problem, or the Spielberg diagnose it so you can swap out the correct parts. Most do-it-yourself kits contain high-quality parts for the high end market.(Enkahnz)

Many RC enthusiasts like to upgrade and customize their car to fit their specific preferences. There are many modifications, you can make to an RC car. One would be changing out the motor. Another might be adding an extra large gas tank. There are so many modifications that can be made with the tires chassis and you name it that I cannot list them all in this short article.

For beginners just starting out with RC cars, you may wish to stick with a ready to run car. The ready to run car were not allow you to experience actually building the car and customizing will be harder back. You will be able to race quickly.(Enkahnz)

Enkahnz Shared: How To Accurately Estimate Classic Car Values

Enkahnz: It is easier to spot a classic car than to know how much it is worth. You may know that the Oldsmobile Cutlass hanging out in your garage is a real sweet vintage ride, but you might have a difficult time deciding how much to sell it. Or maybe you have spotted that Cutlass, but do not know whether the price is worth it.

Worry no more, as here is an easy guide on how to estimate classic car values.

1. Research on Market Values from Dealers

Classic car values are almost always fluctuating, as all car values are. By researching the market value of a classic car sold by professional dealers, you can have a clear marker as to how much a vehicle in a certain condition is worth.(Enkahnz)

However, remember that this is a dealer's price, so expect that it is overpriced from 10%-20%. There are many other determinants of price that are oftentimes not covered by dealer-based values, such as your own preference and the demand for that car. Nonetheless, market values from dealers are still a good marker.

2. Check the Condition of the Car

The condition of the car is usually the biggest determinant of its value. Most classic car enthusiasts use a five-point rating system, as follows:

Excellent: A car in perfect and near-mint condition, usually drivable.

Very Good: A car with some very minor scratches or engine and mechanism faults, but is still almost perfect and drivable.

Good: A car with some very repairable damages, but still needs little effort to restore and is still drivable.(Enkahnz)

Fair: A car that needs a lot of restoration work, with signs of abuse such as dents, scratches, and rust. If a car is not drivable because of engine, brake, or other mechanical failures, but has a solid exterior look, it will fall in this category.

Parts car: A car that cannot be plausibly restored because of heavy damage. A parts car, as its name suggests, is usually bought only for its reusable parts.

A car in an excellent condition could be sold for twice or thrice its original price and collectors will still buy it. Cars in the good or fair condition are the usual ones that you will see in the market.

3. Customization is a Minus

A classic car with an A/C unit, a fuel-efficient engine, and soft seats may be convenient, but these modifications often bring down the value of a car. Customized paint jobs may look cool, but they still decrease the possible price. The reason for this is simple: original parts are harder to find, and maintaining them are more difficult too. Expect a car with almost all original parts (including the wheels) and paint color to have a really large price tag attached to it.(Enkahnz)

4. Rarity is a Plus

Classic Dodge Chargers may be valued highly, but Chargers with a Hemi engine is a gold mine. This is because Hemi engine-equipped Chargers were made in very limited numbers. If you have one in your old man's garage, you may want to reconsider that engine change.(Enkahnz)

Enkahnz Shared: Top 5 Cars to Modify

Enkahnz: Modifying cars has become a growing trend among many racers, car enthusiasts and just generally by teenagers. Some modifications can be done so well and others can be done cheaply and tackily. I have comprised a list of the cars that are the best for modifying... tastefully.(Enkahnz)

1. Dodge Calibre SRT-4

With 300 horses under the bonnet and a turbo engine it is the perfect car for a fun race and on a road of drag slip. With a front wheel drive, the only internal modification that the Dodge Caliber would really benefit from would be a limited slip differential.

2. Chevrolet Cobalt SS

This Chevvy has 260 horses running amuck under the hood of this car. It has a tough suspension and an injected turbo engine. It is a nippy number that is easily labelled a FWD sports car. With bucket seats and a no-lift feature this car is the ideal base for a supped-up sports car.(Enkahnz)

3. Ford Mustang GT

An automotive legend in its own right. With looks, agility, performance and aggressive power. The latest 2010 model has a whole new look; vibe and stunning interior and it comes with 15 more horses than its predecessors. This is a car that doesn't need any modifications, but each to their own.

4. Subaru WRX

This rally-bred turbo charged sedan races off the lights from 0-60mph in 6 seconds. It has burling 265 ponies and is an already established car for road racers and fast drivers. With 41 more horses than its predecessor, the Subaru is a road tearing beast that rally drivers can't get enough of. It is the ideal car if someone wants a car to modify.(Enkahnz)

5. BMW 3 Series

If a car is being benchmarked, then you know it's a tough competitor to beat. With the latest 325i coupe, this 3 series combines genuine luxury, performance and an exciting twin-turbo boasting 300 horses. With a hefty price tag around its neck, it's not the cheapest however it is to be said underrated and a car that will shift some significant power.(Enkahnz)

Enkahnz Shared: Why Lower Your Car?

Enkahnz: Have you seen some cars driving around that look lower than stock? They may have had a suspension lowering kit installed.

Why would someone want to lower their car? There are a couple of reasons. The first is that it might make the car handle better, and the second is that some people believe that it makes the car look better.(Enkahnz)

Let's take a closer look at the first reason, better handling. To understand a little be about handling it is important to grasp the concept of "center of gravity". Imagine that you could suspend a car by a cable attached to the top of the roof. You want to place the end that attaches to the roof at some point so that when suspended the car is level. That is, it does not tip to the front or rear, or to the left or right. Now imagine that there is a line from the roof straight through to the bottom of the car.

Now let's image that we turn the car on its side, and suspend it again with a cable attached to some place on one of the doors. Again we move the cable around until the car is level on its side. That is it does not tip towards the front or rear, and does not tip to the roof or floor. Again pretend that there is a line through the car that comes out the opposite door.(Enkahnz)

The last step is to picture where the two lines, from the roof through the floor, and the line through the doors. Where the two lines intersect is the "center of gravity". This is the point where the mass of the car is balanced in all directions.

OK, after that long explanation, let's see why the center of gravity or CG point is important. If you could lower the center of gravity on a car you would find that the car is steadier and you have a smoother ride. The car would also tend to roll less when you went around a curve. In one respect it is less "tippy."

Let's imagine one more time. Picture a stack of books. The more books you pile on, the more apt the entire stack is to fall over. This can be compared to a car's roll. The lower the center of gravity is like a shorter stack of books, which has fewer tendencies to tip over.(Enkahnz)

If you take a look at race cars, they are low to the ground for several reasons, chief among them being lowering the center of gravity, improves the cornering ability.

A suspension lowering kit then lowers your center of gravity, which can improve handling. It also makes the car look lower and resemble a race car instead of a stock car.(Enkahnz)

Enkahnz Shared: BMW Accessory - BMW Grilles Get You the Stares You Want For Your Car

Enkahnz: The elegant look and style of BMW cars is truly hard to ignore. The car is really stunning in every angle. When you look at the front of the BMW car, you cannot deny the fact that the kidney grilles display an iconic look. If you want to replace or improve the cracked or old looking grilles, then getting the aftermarket BMW grilles is the way to go.(Enkahnz)

Installing your new BMW grille inserts will be quick and easy. In just a few minutes, this particular BMW accessory can improve and restore the stunning look of your car. The new BMW grilles carry the tradition and style that every BMW car in the world displays.

You can opt for a new pair of aftermarket BMW custom grilles. These custom grilles make your BMW car more prominent on the road and let anyone easily identify the car you are driving when they see your BMW custom grilles. These custom kidney grilles are available in different colors and design.(Enkahnz)

BMW carbon fiber front grilles can add some car a sporty look to your ride. Not only they look great in front of your car, but also allow better air flow to help your radiator work more effectively. If carbon does not fit your style, you can go with BMW chrome grilles. If you like black, then the BMW black custom grilles is a perfect choice to start customizing your car. You can easily find the right one that will fit your style.(Enkahnz)

If you want to make simple upgrade to your car, then these new pair of BMW grilles is the right step to take. Installing BMW accessory may seem to be a simple car modification, but it surely creates a big impact to the visual look of your elegant car. Adding BMW accessory to your car will get you the stares that you want for your car.(Enkahnz)

Enkahnz Shared: Top 10 Tips for Healthy Confrontation

Enkahnz: Confront the person on the side: A sure way to make your team members feel unvalued and embarrassed is by confronting them in front of the rest of your team. In doing this you are now building a culture that cuts people down, and you won't have any creativity. Rather take the person to the side and confront them privately. You will gain respect and trust by doing this.(Enkahnz)

2) Confront immediately: Once a team member has done something that needs to be confronted, confront them! There is nothing more damaging than a leader who does not confront because of fears, or because they think the problem will go away. What you are conveying to your team when you do not confront them is that you actually don't care enough about them to see them improve. People want to know how they can improve, even if the process is a bit awkward.

3) Don't overload them with a list of issues: Make sure you address one issue at a time. It can feel like the team member is being attacked when you list all of the things that they did wrong. You want to be respected, so address an issue, find the solution that will work for both or you, and then address the next one.(Enkahnz)

4) Make a point and don't repeat it: This happens especially when leaders want the person they are confronting to know the severity of the issue at hand. I know this might be hard to do (because you want them to realise the stupidity of the choice they made!), but don't do it. You can make the team member feel like a small child and they can grow to resent you in this way.

5) Work with changeable actions: Sometimes you will have to know that a team member is unable to change certain things. You need to mindful of this as a leader. By asking a team member to change something they are unable to actually do, they will become annoyed within your relationship.

6) Stay away from sarcasm: Many leaders use sarcasm on their team members. This could be a defence mechanism they have learnt through experiences in their life, but it is so damaging to team bonding. When you are sarcastic, you are showing the team member that you are angry with them and not what they did. Your team members can become bitter towards you because of this.

7) Stay away from definitives such as "always" and "never": When you say statements such as "This always happens with you. You never do this" etc. you are creating problems for yourself. When you do this, it takes away from the accuracy of your statements and can cause your team members to become defensive.(Enkahnz)

8) Turn your criticisms into suggestions or questions: Let's say your staff is at a teambuilding afternoon and one team member has a massive verbal fight with someone else in front of the rest of your staff team. How do you deal with that? Why not ask them some questions? Ask them how they feel they could have expressed what they were feeling at the time in a different way, or ask them how the rest of the team felt when this was going on.

9) Don't be apologetic for the confrontation: Make sure you are assertive and firm. This looks very different to being aggressive, which doesn't produce great results. On the flip side, being too passive and apologizing all of the time for the confrontation will not help you either. When you do this, the confrontation loses all of it's effectiveness. It also portrays to the team member that you are not sure you had the right to confront them.

10) Sandwich your confrontation with compliments: A good idea is whenever you confront someone, first compliment them on something that they have done well. Try not to make this up, but be truthful about the compliment. Then confront them about the issue, and close the meeting with another compliment. It is important to do this because, statistically, people have to be told 10 positive things about themselves for every negative thing that has been spoken over them.(Enkahnz)

Enkahnz Shared: 10 Benefits of Blogging

Enkahnz: It has been a very long time since I last blogged. Too long. There are over 160,000,000 blogs online at this moment in time. That is 160 MILLION blogs vying for attention in the great web of the t'internet! So why have I let mine slip? I can only answer that I have been too busy but is that enough of an excuse? Given the benefits of blogging, no, it's not.(Enkahnz)

So what are the benefits of blogging? Here's my top ten:

1) Boosts your search engine ranking.

Want to get high up in Google results? Then blog. Google and other search engines love nothing more than dynamic, changing content and a blog provides just does that. Ensure your blog talks about topics and themes relevant to your business, place strategic keywords in the content and if this is what your ideal customer will be searching for; hey presto, you're there in their search results.

2) Attract new visitors and keep existing ones

In line with number 1, changing content will keep current visitors coming back for more as well as attracting new visitors. This in turn will lead to new client/customers if you play your cards right.

3) Establish yourself as an expert

Writing blog posts that provide answers to common questions and problems establishes you as an expert in that field and the "go to" person in that industry. SO find out what problems your potential customers are having, solve that problem in a detailed post and let them find you.(Enkahnz)

4) Gather a community of loyal ambassadors

Once people start to realise that you provide a timely and useful blog you will create an army of fans that wait for each edition and are willing to recommend you to their friends/network.

5) Spotlight a product/service

Use a blog post to detail your new product and service, share it with your network and get them to spread the word.(Enkahnz)

6) Get immediate feedback

Every blog should have a comments section. This allows your readers to tell you what they think of you, your writing, your business and/or your service/product. This helps you make changes quickly and appropriately.

7) Collect emails

The comments section is also a great way of collating emails (just warn people if you are going to use them in this way). You can then add these to your mailing list and offer further products/services to them.

8) Learn lots

Researching topics for blog posts is a great way of learning more. To write, you must read and to read is to learn.(Enkahnz)

Enkahnz Shared: Modding Your Car - Rules to Follow

Enkahnz: Adding mods is a great great way to show your love and appreciation for cars. Even if its something simple that only takes you a few hours to and little effort to do, it shows you want your car to look its best. Many people think that your style and taste for your car reflects the image of you and your personality. This is true when you look at people who buy expensive and flashy cars, they can do this because they have had success in their life. People who add creative touches to their car, are often creative and unique themselves.(Enkahnz)

While adding mods to your car shows that you car about what car you drive, this does not mean you should follow trends that everyone does. Many trends from Asia have been seen to move over to North America. On some cars the mods do actually look great, but many times they do not go well with the car at all, often times making it worse. To stay true to your style and to your car you should follow these rules:(Enkahnz)

Know your car. Make sure you understand its heritage, origins and its style, if you have an Asian built car adding on mod for muscle cars would not make sense, now would it?
Don't go into excess modification. Keep it simple, more does not look always look better.
Most true car enthusiasts respect performance over looks any day. If you really want to make a statement, don't give up performance for looks.
Find mods that are from the cars heritage. If you buy an American car, find mods based in America and so on.
No your limits. Some cars already look amazing without mods. Only adding 1 or 2 new things to the car and still make it look really nice.(Enkahnz)

Enkahnz Shared: Multiple Revenue Streams Keep A Solopreneur Solvent

Enkahnz:  To build a successful career as a Solopreneur consultant requires courage, resilience, possession of marketable skills and relationships with people who are willing and able to refer or endorse you for paid project assignments. Solopreneur consultants must have a talent for selling, the discipline to create and pursue business goals, a knack for big picture thinking and implementing strategies and an understanding of human nature and motivation. The ability to attract good luck and dodge bad luck helps, too.(Enkahnz)

Precious few Solopreneurs are able to just "go to the office" everyday and delve into the usual work. In order to generate the preferred amount of business revenue, we understand that creating multiple revenue streams may be necessary and to make that possible, we must recognize the marketability of our skill sets, in aggregate and in segments. As well, we must learn to package, promote and sell our skills and value to prospective clients.

Consider my revenue streams, for example. When asked, in my short form elevator pitch I say that I'm a self-employed external consultant who provides business strategy and marketing solutions to mid-size for-profit and not-for-profit organizations. What that means in reality is that I've facilitated strategic planning meetings at not-for-profit organizations; edited a 100 page nonfiction book and also served as its photo editor and project manager; developed curriculum for a series of 90 minute sales skills training workshops; and periodically I teach business plan writing.(Enkahnz)

I've been fortunate enough to regularly win business strategy development or marketing campaign assignments, but the fact is that there are often gaps and in response, I've learned to branch out and offer segments of my skill set to clients or employers as a way to maintain my required cash-flow and, whenever possible, also enhance my brand. In my experience, it's the ability to leverage one's perhaps infrequently promoted competencies that help Solopreneurs to create and sustain a profitable business venture.(Enkahnz)

My friend Adela is a busy educational consultant who works with college bound high school juniors and their parents to identify suitable colleges for the student and navigate the application process. Adela's business appears to be thriving, yet she nevertheless teaches Spanish at a local university (she was born and raised in Mexico and came to the U.S. to attend Notre Dame University).

Jackie, a friend of many years, is the founder and manager of a small, full-service fitness center that became very successful in that highly competitive market, yet she teaches a fitness class at another gym a few miles away. Why? Because she gets to observe another style of fitness center management from the inside, she receives training in new fitness techniques that she can evaluate for inclusion in her own gym and she earns a few extra dollars each week, something that a mother of four can always use. Sometimes you can get paid to research the competition!(Enkahnz)

My friend Carole toggles between freelance marketing gigs at technology companies and corporate positions in that sector. She's a Lotus alumna who's also worked for tech giant EMC, distinctions that command respect and open doors in the tech industry. In between corporate gigs, Carole goes out on her own to develop marketing strategies for tech start-ups. A couple of years ago, she was offered a position as director of marketing at one of those start-ups, but when the inevitable reorganization occurs, she'll re-enter Solopreneur life.

So, Solopreneur friend, I invite you to put on your thinking cap and brainstorm how you can create additional revenue streams by exploring how certain segments of your skill set can be packaged and promoted to current and prospective clients! (Enkahnz)

Enkahnz Shared: Demise of Classic Investing

Enkahnz: If investment reports were written like beer commercials, perhaps we'd all be better off.

That's my theory, anyway. What's the last piece of really useful financial advice you can recall hearing? Listen to a clever beer commercial just once, however, and you can't get it out of your head. So, for instance...

"Head for the mountains" equals: Buy gold.

"Tastes great, less filling" equals: Avoid high-priced tech stocks.

Or, if you want to know how to make big investing profits in the future, just remember something really important about the past and present day: "It doesn't get any better than this."(Enkahnz)


In my mind, that former Old Milwaukee slogan was the ultimate point of a recent McKinsey Global Institute study.

The report itself is pretty dry (it was titled "Diminishing Returns: Why Investors May Need to Lower Their Sights"), but McKinsey - as mainstream as the investing establishment can be - meant it as a wake-up call to institutional pension-fund managers.

ETF Index Idiocy

The past three decades (1985 to 2014), according to McKinsey analysts, "have been a golden age for companies, and for large North American and Western European companies in particular."

For stock investors, the message has been to buy the S&P 500 - and hang on at all costs. The reward? Watching one's wealth double every nine years, with real total returns of nearly 8%. And, as the report points out, that's three full percentage points above the 100-year long-term average.

That's not news to us, of course. We know the reasons already: cheap borrowing rates and a Federal Reserve that is more than happy to keep spiking the punch bowl whenever the party seems to be winding down.(Enkahnz)


On a more ominous note, the McKinsey analysts say "that era is now ending," with "total returns from both stocks and bonds in the United States and Western Europe likely to be substantially lower over the next 20 years."

Again, we've been warning about that for some time. But if the folks at McKinsey are willing to acknowledge it, then that's a broad hint that Wall Street's plain vanilla advice, not to mention the whole cult of passive ETF index-based investing, won't work nearly as well in the future as it did in the past.

So, where does that leave you?

It means we all need to be a lot more selective - special situations, small companies and under-the-radar ideas - when it comes to the stocks we buy as a path to wealth.

To explain the power of those opportunities, I'll use the investing environment of the 1970s as an historical example.(Enkahnz)


As that decade started, "conglomerates" were all the rage on Wall Street. Investors couldn't buy enough of the "Nifty Fifty" large-cap stocks that dominated the headlines and the economy. But high valuations, rising inflation and rising interest rates put an end to the mania. The post-World War II "golden era" of investing was over.

But for the really smart investors, a new "golden era" was just beginning.

For instance, in 1972, three of today's biggest, most successful companies went public as tiny pip-squeaks. All three, I might add, fell sharply in the severe recession and bear market of 1974-1975. And yet...

Intel rose more than eightfold by 1980.
Wal-Mart more than doubled.
Southwest Airlines rose more than 2,000%.
By 1977-1978, the Dow Jones Industrial Average was in yet another grinding bear market. Few on Wall Street had even heard of the term "overnight package delivery." But that didn't stop FedEx - known then as Federal Express - from going public and watching its stock triple in value in 18 months' time.(Enkahnz)

Enkahnz Shared: Character Counts, But It Can Lead You Astray

Enkahnz: Let me start by saying I place a high value on a person's character. However, unlike like many coaches and executives I have worked with, I also understand that it is not as determinative as it is often portrayed to be in the media or as much as most people think it is.

Coaches often brag about a player being of high character. Teams and businesses often proudly state that they only hire people who possess fine character. Yet we are inundated with news stories about workers who commit malfeasance against their employer, and players who run afoul of the law from these same companies and teams that only hire people with great character.(Enkahnz)

The assumption we tend to make when things like I just described happen, is that the business or team was wrong about those individuals' level of character. While that certainly is a valid possibility and perhaps accurate in some cases, chances are much higher that the reason for this is what is known as the Fundamental Attribution Error. This is where we take a perceived trait in someone and assume that since they possess it in one area, it applies to all areas. When it is a positive trait, like high character, it is often referred to as the "Halo Effect."(Enkahnz)

We forget that good people sometimes do bad things; like the clergyman who cheats on his taxes, or the man who volunteers to help underprivileged children and then goes home and abuses his wife. Not long ago, several professional athletes were taken for millions of dollars by a financial advisor and when one of the bigger victims (QB Mark Sanchez) was asked about it, he said he trusted him because he was a Christian, thereby assuming he was honest and trustworthy. That is an excellent example of an attribution error in action.

New leaders often start by saying they are only going to bring in high character people. This is a great and noble idea, but if you start bringing high character people into a corrupt environment, they are more likely to become corrupt as well, rather than be able to convert the corrupt people into people of high character.(Enkahnz)

Sometimes it is better to clean house and build back up. When trying to salvage what was good, you may end up making an attribution error or two when deciding on what or who to keep, and be back where you started before you have a chance to succeed.

So, my advice to businesses and teams is to evaluate the character of all of your prospects, but do not use that evaluation as a heavily weighted factor in your hiring decision.(Enkahnz)

Enkahnz Shared: Multiple Areas to Choose From in Data Science

Enkahnz: Today data science is being used by industries, so prolifically that the demand of data scientists has risen too. Data analysts are those professionals who collect and analyze unstructured data and find insights which will help in strategic decision making.

Data analytics business is increasing its revenue every year, not just domestically but also getting involved in analytics export to countries like USA, UK, and Australia. And it's always seen that when an industry spreads exponentially, so is their need for human resources and in this case data scientist.

Data science as a career option has many other subgroups. It has many activities in its data cycle and usually has different experts working on them.(Enkahnz)

BRANCHING OF DATA SCIENCE

Data science as a field is divided into different areas and handled by respective experts.

Data engineering: it involves formatting the raw data into an accessible form, includes managing the storage, source of data, quality and structure maintenance. This makes analyzing easy and one can easily find the details related to it. Jobs in this area are data engineer, database developer.
Cloud computing and architecture: it involves maintaining and developing the infrastructure needed for cloud management. Also, it makes sure that the analytics are integrated with business applications and uses. Related jobs to this area are platform and cloud engineer, cloud architect.
Database management: this area involves maintaining and developing databases according to their need in data transactions during different uses. Jobs related to this area are data specialist, database engineer, and architect.(Enkahnz)
Data mining: this involves exploring the data using different statistical analysis. This helps in building predictive models for various business problems and their future trends. Jobs related to this area are a business analyst, statistician.
Business intelligence: this involves managing the data sources, finding analytical solutions, communicating with shareholders, test designing and documentation. Jobs related to this area are data strategist, BI analyst, BI engineer and developer.
Machine learning: this involves getting inputs for algorithms and designing data cycles, testing hypothesis, and data infrastructure. This area usually makes use of standard data tools and different statistical models. Jobs related to this area are a cognitive developer, machine learning specialist, and AI specialist.(Enkahnz)
Data visualization: this involves presenting insights in a visually appealing way. Designing graphics interfaces and customer appealing designs is the main agenda here. Job related to this area is a software developer and data engineer and developer.
Data analytics: this involves problem-solving and finding patterns and opportunities in the data scenario. Analytics can be a market or sector or internal operations based. Jobs related to this area are communications, planning, decisions, web, market, product, sales analysts.(Enkahnz)

Enkahnz Shared: Benefits of Using a Waste Management Business

Enkahnz: Waste is being generated everywhere we look from household to industrial, medical to hazardous and chemical; our planet is becoming consumed by waste and there is no hiding from it. It is all too easy to ignore this growing problem of increasing waste plaguing our world and taking thousands of years to decompose - if at all.

No longer can we turn a blind eye to the suffering of our land, sea and air as well as global warming - say hello to the birth of the waste management industry, here to save the day.(Enkahnz)

Whilst waste matter isn't the nicest of discussion points, it is a vitally important topic which needs to be addressed in order to protect our environment from further hazardous and chemical substances. A world without frequent and proper waste disposal would be a world that horror movies are made from; deadly mountains of toxic trash slowly killing all life forms and destroying our environment once and for all.

I'm sure that if you are reading this, you feel confident in your own life that you 'do your part' by recycling when possible and taking your bins out on rubbish day. Small and large businesses are producing a significantly higher amount of waste but may still feel satisfied that they are disposing of waste correctly by passing it on to an outside waste management provider and wiping their hands clean.(Enkahnz)

It is essential that you - as a business - not only hire a professional waste service to dispose of your waste but that you trust your waste management company and know with utmost certainty that your waste is being transported and destroyed legally and safely. By choosing a quality waste transport and disposal company, you can rest assured knowing that you are getting more for your money, first-class customer service and peace of mind that your waste is being disposed of correctly.

Whether you are a small or large business, hiring a specialised waste collection company will make your life easier and provide a tonne of advantages. Here we look at some of the central benefits of expert waste collection and waste removal.

• Get your waste management service to do the dirty work; you save time and money!

Time is of the essence and when you're trying to run a successful business, dealing with waste matters can eat up a lot of time, resources and money. By hiring a professional waste management team, you can save your time, resources (and often money) by focussing on your business and letting the expert waste staff deal with your waste discreetly and efficiently.(Enkahnz)

• Health & safety is paramount in the workplace; safeguard your employees and yourself.

It is your responsibility to make sure your staff have a safe environment to work in. You can maintain the health and safety of your workforce by employing a dedicated waste management service who will ensure that your hazardous or chemical waste is professionally removed regularly to reduce the risk of health issues.

• You are reducing your carbon footprint and making huge difference to the future of our planet.

By selecting an environmentally friendly waste management company you can be confident that any waste which can be recycled or reused will be. When your business starts working together with a reputable waste management service, you can expect your profits and productivity to increase significantly as sustainability is highly regarded and you can be proud to be environmentally conscious.(Enkahnz)

• Managing your waste professionally is win-win in the public eye.

Once you establish a solid relationship with your waste management company, you can advertise the fact that you are actively recycling, reusing and disposing of your waste in an environmentally mindful way. This will do wonders for your company's image as well as promoting proper waste management to your clients and customers.

• Greener, cleaner living; it's a way of life.

Maintaining your waste free work environment will become easy once your waste management team regularly visit. A clean work place is far more inviting to potential clients and your employees will quickly reap the benefits of a greener workplace. By having a dedicated waste management company on hand to help you eliminate waste from your business, you and your employees will soon realise the health benefits as well as the time and money savings it delivers.(Enkahnz)

Enkahnz Shared: How A Life Mentor Can Change Your Life

Enkahnz: You would always want to have a special person in your life who carves it so efficiently that you gradually realize the importance and beauty of having a life mentor in your life. A life mentor changes your life for good and gives you all the right principles to mend your lives and help you in achieving the best of your abilities.

These mentors have certain responsibilities that they need to fulfill and certain expectations they need to meet and when they do that to perfection, they grow up to be a role model for the respective person because of all the guidance and knowledge that have been imparted.(Enkahnz)

Here are a few benefits of having a life mentor like that:

• GIVES YOU ALL THE SUPPORT THAT YOU MIGHT NEED

It is very usual and common to feel dejected and low after a failure or defeat, it is during this time that a life mentor provides you with the much needed support that will make you jump back in your feet right away. This life mentor will console you and guide you and make you see the brighter side. They will patiently listen to you and remind you of the times when you were successful which will also remind you of the potential you have, this kind of motivation is very much required to get back on the saddle.(Enkahnz)

• THEY ARE THE STRONGER VERSION OF YOU

There will be times when you yourself will not believe in your capabilities and strength and potential, it is during this time that your life mentor will never give up on you and believe in you much more than you can ever believe in yourself. Your life mentor knows you the best and knows exactly what is possible for you and thus never gives up on you so easily, they are always there for you no matter what and that is how a life mentor should be.(Enkahnz)

• THEY ARE ALWAYS HONEST WITH YOU

You can be totally confident of receiving the correct and honest feedback on your work from your work mentors. They want the best for you and hence they will never lie about how good or bad your work is so that there is enough scope for improvement. Your life mentor will do the job of showing you the correct path and discover your own self very effectively because of this honesty.(Enkahnz)

Enkahnz Shared: Ways to Generate Leads to Upscale Your Sales Target

Enkahnz: You can identify among a crowd those prospective business partners by indulging them into discussions for your business proposals. This is technically called as "Lead Generation". It is about finding unique methods to gain the attention of people towards your business. You can provide an ample amount of perks to create that interest in them so that they would want to look for more information towards your brand.(Enkahnz)

This typically works out well and that what exactly called. It is nothing but a way of preparing your potential customers to your business and steer them to the extent of making them buy your products.

However, the question arises that when your product is already in good shape, then buyers will automatically be buying it. Then what is the need for this? Well, the answer lies in the kind of relationship you build with your potential customers.

It can be those strangers and potential customers that may show an organic interest in your business and might want to initiate a business proposal with you versus you as an owner of the business initiating a discussion with them. The former approach makes it easier for the future customers to buy from you over the given point of time.(Enkahnz)

In the concept of inbound marketing methodology, it comes with the level 2 stage of learning. Its role becomes significant when you have already attracted your targeted audience and are almost on the brink of actually converting those set of the audience into leads for your sales team.

Let's talk about creating the best fit for the idea of lead generation into the inbound marketing methodology domain. For this, we first need to understand the concept of this in detail.

Suppose a visitor has come across your business, it could be through any means such as your company's website, or a blog promoting your venture or even through a social media platform. Once he identifies if it interests him, he will try to look for a CTA button which is a Call-To-Action button. This CTA button actually will prompt him to take some more actions if he wants to get the information in detail.(Enkahnz)

Another form of generating leads us through a landing page through which you can understand the specific need of the guest who clicked to access that landing page.

Attaching a form with multiple fields is also a good way to generate leads. If this form is embedded in the website then you can capture the needs and requirements of the customer through his response in the given form.

How to Validate a Lead

There can be an odd number of visitors to your website, but how can you identify that which one of them can be converted into leads? So let's try to figure out that way to ensure that which visitor is actually interested in your product or can be a potential lead.(Enkahnz)

Enkahnz Shared: YOU Can and Should Make a Difference

Enkahnz: If you know me, then you realize I often say that there's a disaster happening in someone's life every day, and you might not even know it. As a nation, we've recently watched the heartbreaking images as Hurricane Harvey battered Texas relentlessly. People lost their lives, and many lost all of their worldly possessions. The images were heartbreaking.

Did you watch the screen and wonder what you could do?

I've told this story often, but it bears repeating because years ago, I wondered what I could do. During that time, I was watching the television screen as the aftermath, and complete devastation of the Indian Ocean was unfolding during the holiday season.(Enkahnz)

At the time, I was the president of an international footwear manufacturing company. When I saw the image of a shoe wash ashore on a beach clear across the world, the footage captured my attention. Shoes have played a large part in my life, both professionally and personally.

Here's the deal. It's easy to be detached. It's easy to stay at a safe distance and not get involved.

So many people do that, but I couldn't live myself.

By that, I mean not just the tsunami. When I see someone in need or suspect something is going on, I ask. Just saying to someone who may be experiencing a tough time can be immense and lets that person know that someone cares. Saying, "How are you doing today? Are you doing okay?" is simple.(Enkahnz)

We worry that people are going to unload their problems on us and we're carrying our concerns. That's the main reason so many don't take a moment to help someone else.

But, aren't in all of this together?

What can one person do, what can YOU do?

My answer to you is simply this: YOU can do a lot.

When I saw the situation unfolding after the tsunami in the Pacific, I had no idea initially what I could do. But I knew that I couldn't live myself and simply not doing anything would not be acceptable.

I was in the shoe business, and so I put two and two together. If people had lost everything, that meant they lost their clothes and shoes, among so much else. I set on a course to get shoes to families and individuals affected.

Candidly, when I told my team we were going to ship shoes to Asia from America, no one questioned me. They just knew it was something we would do, whatever it took. I worked the phones and called on senior executives in the business asking for shoe donations. I expected a couple of thousand shoes. I ended up leading an effort that shopped over a quarter million shoes to the Pacific Ocean countries.

That event changed the trajectory of my life.(Enkahnz)

I'm not saying that you have to leave your world and become a humanitarian like I did.

That's not what I'm saying at all.

What I am saying, however, is that if you think that YOU can't make a difference in the lives of other people, you're mistaken. Your smile, your heartfelt prayers, your shoulder to lean on if you know someone who is close to you and needs your help can go far.

I have a friend who has a close friend who has been struggling with depression for a very long time. The two friends live in different states, but for more than a year, not a day goes by that my friend doesn't send a note, picture or message of encouragement each morning before the sun rises on the West Coast.

I'm telling you, it doesn't take much to help.

As I said at the outset, we recently saw the devastation of Hurricane Harvey. Someday soon those stories and lives will recede into the background of our collective consciousness. However, the people who lived through it and lost everything will need help for weeks, months and even years to come.

YOU can make a difference. There are thousands of religious organizations, nonprofits, schools and civic groups that have started to mobilize in Texas to help bring normalcy back to people who have lost so much. They need your money. They need your financial assistance, and I've said in the past, if you can only give $1, that's just as important as someone who can give more.

More broadly, I have a message that bears repeating. If you think one life--your life--can't possibly make a difference, you're wrong. YOU can make a difference and YOU matter. We need many more humanitarians out there! (Enkahnz)

Enkahnz Shared: Test Your Wits And Composure Using An Escape Room

Enkahnz: Games that are based on the real life adventures make some of the best when you want to test yourself at different levels. Such games also promote team work when you take part as a group and they can be real learning adventures to help you tackle life better. Escape rooms are a must try for those who wish to try their wits in puzzle solving within very short periods of time failure to which there are repercussions. An escape room is generally a real life adventure game that is not online. This means that you actually get locked in a room and are expected to use elements within that given game to solve puzzles and escape the room within the time given.(Enkahnz)

The rooms come in different themes and you can choose the challenge, according to how much you feel you can take and the kind of fun you want to enjoy. Most come with added lighting and sounds to make the experience as real as possible so you can work fast in finding the clues and solving the puzzles to gain your freedom before the time elapses.

Choosing your games

One of the most important considerations when it comes to escape room games is the length of each session. Usually, you will have about 60 minutes to solve the puzzle and escape from your room. It is important to remember that the games can get quite intense, giving you adrenaline rushes that can leave you shaken somehow. Ensure that you can handle the length of the game without going into a serious panic attack.(Enkahnz)

Since it can get pretty intense inside the room, consider how possible it is for you to get out as soon as you feel you cannot take it to the end. You do not need to be forced into going all the way to the end of your minutes if you do not want to. A game that gives you the comfort of a panic button so you can be let out as soon as you feel the need to is therefore important. You may want to push yourself to the edge, but you also should have the liberty to leave the room as soon as you start feeling uncomfortable. Not everyone can handle the same levels of endurance so do not be ashamed to walk away.(Enkahnz)

To help you manage and enjoy your session to the end, it is best that you choose game providers who give you a valuable briefing before the start of the experience. Ensuring that you know exactly what is expected of you during the lock-in will give you the energy to hold it together until the end without necessarily getting too worked up. The briefing is very important also because it gets you familiar with the rules of the game, hence adding to the fun of the game and ensuring you achieve your freedom out of using your own brain power.(Enkahnz)