Enkahnz Shared: What Is Forex and How To Get Better at Forex Trading

Enkahnz: There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded. Currencies have a huge role not only in individual economies, but in how the world economy trends in a given way. The Forex market offers an opportunity for individuals to trade currencies and take advantage of varying exchange rates.(Enkahnz)

Forex Trading

It is very tempting to get straight into the process of trading Forex. People want to make money and they believe that it can be done in a very easy way, so many computer programs are advertised as being the key to making a lot of money in the Forex market. There is no software that guarantees you making a lot of money, fast. Instead, make sure that you learn trading Forex and understand the markets by taking an educational course, or be mentored by someone experienced, and trade a demo account until you see yourself become profitable. Once you have developed the confidence in your trading strategy, learn, start trading real money. But remember be patience and disciplined because real money trading is totally different than Demo trading and much harder psychologically.(Enkahnz)

No Central Marketplace

Why is Forex unique when compared to other markets? Because there is no central marketplace. So long as there is a market open in some part of the world, Forex is tradable. Moreover, trades take place between individuals or entities, which means that no central marketplace is required to make a Forex trade happen.

Say you have bought a certain amount of American dollars. Now you want to trade them for Euros. The only way such a trade will happen is when you get a reasonable offer for your Dollars from someone who has Euros. Then you will exchange the currency and the trade will be complete. Such a process is typically done through computers, which is why the market is open 24 hours a day, five days of the week.(Enkahnz)

Getting Better at Forex Trading

If you are committed to making money in the Forex market, you will want to use every advantage that is available to you. The best way to improve your Forex trading is by to be mentored by a professional trader. This will cut the roads and give you a shortcut to your success. Mentoring allows the professional trader to guide your through everything and ensures your success in the shortest time possible.

Another way to make money is by subscribing to a copy trading service. You may be wondering how such a service works. It is rather simple. You will get an account with a reputable Forex broker. Once you fund your account, the trades are done on your behalf through a copy trading service or signals from an experienced Forex trader, ensuring that you always maximize the potential of the market.(Enkahnz)

Enkahnz Shared: How to Optimise Your Small Business Sales Funnels

Enkahnz: Small business owners in the UK often fear losing money investing in traffic generation, and don't have the skill to master free traffic. They don't have time to generate leads, as they are too busy running their business. If you are one of them, find out how you can get customers on demand and improve your conversion rates online.(Enkahnz)

Know Your Clients and Prospects
Targeting the right people with your offers is the most important thing you need to get right if you would like to succeed in digital marketing. It is not about shooting in the dark; you will need to find people with a specific problem you can solve who are the most likely to buy from you. If you are just starting up, you can visit blogs, forums, and Facebook groups to find out more about people who are looking for services similar to what you have to offer.

Measure Everything
It is also crucial that you put a system in place that allows you to measure everything. From full social media management that will allow you to see which of your posts are doing well on different platforms to marketing engagement measurements, there are plenty of things you will want to know exactly. How many followers and subscribers you have is just a number; people coming back and checking out your offers is what really matters.(Enkahnz)

Know Your Limitations
As a business owner, you might not be good at everything. You can be the best plumber or financial advisor in your region, but setting up a Facebook ad or creating content and posting it might be beyond you. This is why you might want to talk to a sales funnel professional to It is crucial that you create a list of your strengths and weaknesses when it comes to creating engaging content for your sales funnels. You might be good at talking people, but not a master at copywriting. Build on your strengths and address your development areas.(Enkahnz)

Start Small
Whether you are starting a free sales funnel development or invest money in generating traffic, you should start small, so you can test the different versions of your ads and messages. You have to find the right trigger words that your audience will react to, or you will end up losing your patience or your marketing budget. Creating AB testing is a good way to find the winning combination of headlines, images, and call-to-actions.

When it comes to creating your first sales funnel, you will need to get to know your market, speak their language, create a compelling offer, and find your unique selling proposition. Measure everything, and you can turn business intelligence into effective sales funnels.(Enkahnz)

Enkahnz Shared: Why Digital Marketing Is a Must for Your Gold Coast Business

Enkahnz: Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers. Another study showed that 30% of small businesses with a web presence generated more than 25% of their revenue online. As a Gold Coast business owner, your topmost priorities are to get more customers, grow your business, expand your reach, and ultimately, make a profit. If done right, digital marketing gives you the opportunity to achieve all four goals with one fell swoop.(Enkahnz) Nowadays, everyone is either buying or researching a product via the internet. According to Statista, in 2014, about 1.32 billion people purchased goods and services online. This number is expected to nearly double in 2021. So, as a business owner, if you're not marketing your goods and services online, you are missing out on a truckload of profit.

SEO - an integral part of digital marketing and business growth

Whenever you hear the term 'digital marketing' being bandied about in a conversation or article, the acronym 'SEO' is not far behind. This is because the two terms are closely interrelated, you literally can't have one without the other. SEO is undoubtedly one of the biggest forms of digital marketing. In fact, a digital marketing strategy that lacks SEO might not yield the desired results.(Enkahnz)

What exactly is SEO?

Let's say Bill, a regular guy with a 9-to-5 job, is in need of an electrician. Do you think he's going to stroll around his neighbourhood after a hectic day at work looking for one? Definitely not in this day and age! He is going to pick up his smartphone and search online for electricians in his area via a search engine (Google, Baidu, Bing, or Yahoo). According to Search Engine Journal, 93% of online experiences begin with a search engine and 47% of people click on one of the first three listings. Another researcher says that 92% of these online searchers will pick businesses listed on the first page of local search results. These statistics don't lie. In his search for electricians, Bill would very likely not go past the first page of his search results on Google. What this means is that if you want to succeed in the competitive world of business, you must: A. Get your website onto the first page of search engines, and B. If possible, rank as high as one of the first three listings. And the opportunity to do just that is what Search Engine Optimization (SEO) offers you. As the name implies, SEO is the process of optimizing your website to rank high on organic listings of search engines, especially Google. For your site to rank well on Google, its content must be relevant and you must have an established and trustworthy reputation.(Enkahnz)

Your content must contain important keywords that customers search for. It must be written in a manner that engages and captivates prospective clients. For your SEO to yield desired results, quality content must also be backed up with quality backlinks. Link building is as important as dishing out engaging content. Having other websites linking back to yours portrays you as a credible source of information and adds a distinct touch of authenticity to your content. Online searchers get the impression that you are truly knowledgeable about the industry and can solve their problems.

Local SEO could turn your Gold Coast business around

Building your online presence worldwide through SEO is great, but as a local business in the Gold Coast, chances are your target audience are the happy people residing in your locality. In this case, local, rather than organic SEO, is a better online marketing tool. Local SEO is simply SEO at a local scale. You optimize your website to rank high for local searches on Google. To achieve this, your content must include local keywords that are designed to pull in a large number of customers residing in Gold Coast. Your location and address details must be a key part of your content and website optimization. Our case study, Bill, searched online for a local electrician and Hubspot says he is just one out of an amazing 46% of Google users searching for a local business to meet their needs. What's more, 72% of these users end up either calling or physically visiting these businesses based on the information they got online. When it comes to local SEO, listing your business locally on Google My Business also plays a major role. It makes it very easy for people to find you and get the location of your business. In fact, a recent study showed that 86% of people look up the location of a business on Google Maps. Additionally, reviews from happy customers displayed either on your website or on Google Maps also help in attracting new customers and increasing sales.(Enkahnz)

Enkahnz Shared: Is There Anyone That Uses Sales Funnels to Drive Traffic to Your Business

Enkahnz: I see a lot of people searching for that.
I get a lot of questions for it.
So what do I want to do is I want to go through what exactly is a Click Funnel.

So if we take a look at what, what is a sales funnel?
A funnel is a sales process where you attract people with marketing to a series of pages that walk them through the process to buy your product or service from awareness to interest to decision to taking action.(Enkahnz)

So a funnel is a sales process.
A click funnel is the software that runs in the background to create that sales process from your landing page to your offer page, to your order page, and then the subsequent pages in the followup marketing.
But ClickFunnels is actually designed and built and invented by Russell Brunson and his team at ClickFunnels.

Click Funnels is a software that's about three and a half years old and it's really taken over how we design the process of selling online.
So what we've had in the past is websites that were built like brochures.
Brochure websites are where you go and there's a lot of different things for people to click on and get more information.
But what do we really want to do as business owners?
We want to provide solutions to people's problems.
And in today's day and age, people want to get their information quickly and decide whether it's worth it to shell out the money to buy that solution to their problem.
And that's what a sales funnel does so effectively.
What we as online marketers have done for years is try to cobble together sals pages by using a lot of different programmers and coders and different softwares like email follow up and trackers and things like that.

Russell had his company and his designers put all of that into one software package, so let's actually take a look at the software.

The sales funnel process.
So first you have a landing page.
The main goal of the landing page is just to collect some information so you can follow up with a prospect because you now have identified them as having some sort of problem that they need a solution for.
Then once we do that, we take them to the next page.

Which is the offer page.
The offer page is where we identify this person has a problem, you have the solution.
We explain to them why our solution is the best solution.
Show that other people bought our solution and liked it.
Then give people one thing to do.
Either buy it or leave the webpage.(Enkahnz)

Then once they click buy now, then we take them to an order page.
The only function of the order page is to get credit card information.
No selling.
The selling is done.
All we need to do is collect the credit card information and then what we can do to make your sales more effective is offer another product that's similar to the product they just purchased for what we call a order bump.
So in other words, without leaving the order page, they can actually select another product to purchase from me.
That increases the value of that customer in the sales process that didn't exist in any other software and that's something that click funnels has designed into it automatically.
So people put in their credit card one time and then they can get the product that they wanted.
Then you can actually have them add a similar product that would benefit them from the product that just they just purchased from you.
Then once you have that, and what we've discovered with the order bump is about 20 to 30% of the people actually take that add on product.

And once they go through that process, whether they add the bump or not and they click buy now.
Then instead of checking them out, what we can do is we can actually take them to another product to upsell them.
So again, we're trying to generate as much money as possible and to take people through a process to solve their problem with the product or service that you have.
Now what happens if they don't take the upsell?
Did they say... "No, I don't want it."
Do we just say thank you very much?
No.
What we do is for the 30% of people that take the up sell, that's great, but then they're set in 65 to 70% of the people that don't.

Well then what we can do instead of sending them to the thank you page is send them to a down sell page.

So in other words, instead of buying our $997 service, we can actually say, well, we have a beginner program and for $97 you might want to start a little bit slower.
And what we've discovered is anywhere from 15 to 25% of people will actually take the down sell if they didn't take the ups off.
But remember they've already purchased the main product and many buy the order bump.
So once they go to the down sell page, if they take that, then they can go to the thank you page.

Now here's the genius of the whole thing.(Enkahnz)
Instead of having multiple different pieces of software, what Russell and his team did was put all the pieces together.

Once you collect their information, let's say somebody comes to a landing page and goes to the offer page but doesn't buy.
That happens about 90% of the time for any product or service.

What we can then do with our system, because does is it puts all these people into an email Smartlist.
An Email Smartlist is not just an email database like you would have with a lot of other email providers, but a smart list.
So now if somebody didn't purchase from us.
We can actually send them to a another list and send them an email sequence one, two, three or four to encourage them to buy.
Now people are going through a sales process.
If they don't buy, well then, we can send them to another series of emails, whether it's the same product and explaining it a different way.
Or maybe you want to offer a similar product that might be your affiliate product that would solve the problem.
Or if somebody actually purchased off the first email, the Smartlist will actually remove them from the database and they won't get the sequence, the follow up sequence.(Enkahnz)

Enkahnz Shared: Social Media Marketing

Enkahnz: Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc(Enkahnz)

Below are some of the most important websites

Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.(Enkahnz)
LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.(Enkahnz)
YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions.
Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited.
Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word "weblog" and publishes content which is useful, practical and engaging.
WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.(Enkahnz)

Enkahnz Shared: How Do You Market To Millennials?

Enkahnz: Trends come and go in marketing, and it's not always easy to connect with your target audience unless you really understand what motivates them.

Who Are Millennials?

Generation Y, also commonly referred to as Millennials, are people born roughly between 1982 and the mid-1990s, reaching the age of 18 between 2000 and 2008. There are about 75 million of them, equal or slightly higher than the number of baby boomers (those born between 1946 and 1964).(Enkahnz)

Technology

Millennials are typically tech-savvier than previous generations, though not as adept as Gen Z, their younger counterparts. They are the last generation to grow up as non-natives to technology such as the internet and smartphones - as compared with Gen Z, who can't imagine a world without them.

Marketing

Millennials have been raised with TV and internet marketing, so they are going to be more skeptical of what they see and will not usually respond to many of the traditional marketing and sales pitches.

Lifestyle

Millennials are much more racially and ethnically diverse than previous generations, though that can lead to some opinionated pushback and bias compared with Gen Z, who are generally not as prejudiced and want everyone to get along.(Enkahnz)

Millennials enjoy TV, including cable, satellite radio, the internet, e-zines, and some social media, usually Facebook and Twitter. They have a less material possessions accumulated and many are not married and have no children. This trend is most likely because of going to college and then having the burden of paying back a large amount of student loans.

It has been tough economically for Millennials who came of age in the middle of the huge recession of 2008. This made them cautious about getting into debt. If they do want to buy something, they will comparison shop and demand good value.(Enkahnz)

Employment, and Accumulated Wealth

As a result of the economic downturn just at the point where they were coming of age or graduating from college, Millennials have found it hard to enter the workplace. Some still live with their parents out of economic necessity or just plain comfort. They don't have nearly the amount of spending power that boomers do.(Enkahnz)

Enkahnz Shared: The Impact Of COVID-19 On Search Trends And SEO

Enkahnz: For the last two months, the whole SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant dip in the organic performance of websites across different verticals. And at the same time, there are also many verticals where a notable rise in organic traffic is observed. There are various new Search Engines Results Page (SERP) features that one can see emerging on different search engines such as Google.(Enkahnz)

With the rising nervousness and uncertainties in the economy due to the COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in the organic traffic, as well as revenues, were seen from 12th to 16th March 2020.

One of the interesting developments of the pandemic has been that the result page of Google has started stimulating many new panels related to 'coronavirus'. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Centre for Disease Control, and many other local government bodies.(Enkahnz)

Google has also started displaying an 'SOS Alert' panel to indicate a state of emergency across the globe. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among the users. Another interesting SERP feature is when a user searches for something related to 'coronavirus' the safety tips that need to be followed during this crisis is displayed on Google. These tips showcase a video that instructs the searchers on how to wash hands properly or how to sanitise them along with other tips taken from the WHO website.

Additionally, an 'Affected Area' panel is also displayed, which shows the areas that have been affected by this pandemic on a world map. One can easily see on this map how the pandemic is spreading across the world and its density in different regions of the globe.

Moreover, before other organic results related to the search are displayed, Google also shows a 'symptoms' panel where one can quickly check out the common symptoms of COVID-19. This list of symptoms is also pulled from the WHO website.(Enkahnz)

How Will Coronavirus Affect The Trends Long-Term?

COVID-19 is being termed as one of the biggest trends in Google's search history. People are not only searching for information related to coronavirus, but national leaders such as Narendra Modi and Donald Trump are also looking at the information related to the stock market.

Long-tail keywords have also started gaining much importance. For instance, Pandemic vs epidemic, are there any test centres in my area, best movies/series to watch in quarantine, is there any shop open, and much more like that!

Such types of searches can put the marketers under a lot of pressure as one needs to be careful and thoughtful while finding the correct target keyword and creating a proper and effective strategy.

It is also possible that search queries related to COVID-19 would continue for a long time along with combination searches such as future banking, how will travelling reopens, future of schools post COVID-19, and much more like that!

How Should Businesses and SEOs Respond at this time?

As the number of people working from home has increased more than ever, a daily commute to work is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it is creating content for a sanitiser and mask brand or an SEO marketing plan for a global media agency, here is enough time to plan and develop digital marketing strategies.

According to various experts, businesses and websites should stay ahead of the curve and apply different ideas and techniques to keep the website updated as well as optimised.

Since the level of competition after this pandemic is expected to rise, it is the right time for businesses to partner with best digital marketing agencies in India such as Arm Worldwide to be prepared with their digital marketing strategies in order to rank business websites higher than the competitors.(Enkahnz)